Curriculum Vitae
Professional Experience
BENZIGER FAMILY WINERY, Glen Ellen, California | November 2004-January 2010
Packaging Manager, Consultant May 2009- January 2010
Responsible for the development and procurement of wine packaging and printed marketing materials. Negotiated yearly label buy for 60+ SKU’s. Managed compliance process, interfacing with third party “Green” certifiers, through final TTB submission. Produced all wine labels from digitals through final press check.
Creative Services Manager & Print Buyer, August 2005 2004-May 2009
Managed in-house creative for two ultra-premium wine brands. Responsible for the design and production of packaging, point of sale, advertising, photography, outdoor exhibits, multi-media presentations, e-marketing campaigns and web site.
Interim Marketing Communications Manager, November 2004-August 2005
Responsible for the development of marketing communications, sales support, advertising, multi-media, and event materials.
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SONOMA VALLEY HARVEST WINE AUCTION, Sonoma, California | June 2000-October 2004
Event Planner & Designer
Responsible for the design and production of all auction materials; print and web advertising, invitations, auction catalogs, and multi-media main event presentation. On-site event management included event set up, entertainment staging, and "solutions" support to corporate guests.
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ALLIED DOMECQ WINES, USA, Healdsburg, California | June 1994-June 2000
Creative Services Manager & Print Buyer
Managed and creatively directed an in-house design team of four, in support of several ultra-premium wine brands. Responsible for the strategic planning, budgeting, design, production, purchasing and implementation of packaging, advertising, photography, marketing materials, promotional partnerships and hospitality related events.
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DESKTOP DESIGN, Sonoma, California | June 1991-June 1994
Graphic Designer
Created computer-generated graphics and page layouts for clients in the publishing industry. Designed business systems, advertisements, coupon programs and catalogs.
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Related Experience
Annual International Wine Packaging Conference, San Francisco, California, 1999 & 2000
Judge for international wine packaging design competition.
Speaker, “Bringing Your Design In-House”
POP Design of the Times, Chicago, Illinois 1998
Judge for U.S. display design competition, video category.
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Skills -Both Mac and PC
Adobe Creative Suite (CS3/4), Adobe Photoshop, Illustrator, InDesign and Dreamweaver
Microsoft Office, Word, Excel and Powerpoint
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Education
Santa Rosa Junior College, Santa Rosa, California, Mass Communications 1989
Associated Student Body Entertainment Coordinator 1987-1989